Snow Zero 饮料包装 by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award 银奖 in 包装设计 Competition Category.
银包装· 2023
Snow Zero 饮料包装
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
A' Design Award 银奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #144346The Design
About Snow Zero 饮料包装
雪花零度是一款低酒精、低卡路里硬苏打气泡酒的包装设计。"零"寓意午夜零点,既是终点亦是起点。包装上的无穷符号传递出延续不息的理念。数字"0"采用三维液态金属效果呈现,以传达清爽轻盈的口感。瓶身插画汲取先锋视觉艺术风格,营造出未来感。水滴造型的瓶身可瓶口相接,两瓶相拼即构成一个全新的无穷符号。包装采用铝罐与玻璃瓶两种形式。
The Recognition
About the A' Design Award 银奖
Snow Zero 饮料包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Snow Zero 饮料包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Snow Zero 饮料包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
- Dimensions & Packaging
- Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm - Tags
- Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
- Production Technology
- aluminum can and glass bottle
- Design Challenge
- The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
- Research
- In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
- Inspiration
- The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
- Project Duration
- The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
- Operation Flow
- With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
- Team Members
- Dong Yan
Weixi Zhou
Yu Zhai
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