Snow Draft Beer 啤酒包装 by China Resources Snow Breweries Ltd.

Snow Draft Beer 啤酒包装 by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award 金奖 in 包装设计 Competition Category.

金包装· 2023

Snow Draft Beer 啤酒包装

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award 金奖 Winner in 包装 Category

53,797
Verified Award Winner
Verify Award Status for #144347

View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Draft Beer 啤酒包装

雪花纯生啤酒是一款纯麦芽生啤的系列包装设计，包含铝罐与玻璃瓶两种形式。设计秉承极简理念，以极光绿与纯白作为主色调。麦芽、啤酒花与水波纹的线描图形，寓意酿造所需的三种原料。玻璃瓶瓶身腰部微微收窄，握持更为舒适，并以浮雕工艺呈现寓意"纯"与"生"的中国书法字体。玻璃瓶容量为460毫升，铝罐容量为500毫升。统一的设计语言旨在传递纯净感与清爽口感。

The Recognition

About the A' Design Award 金奖

Snow Draft Beer 啤酒包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Snow Draft Beer 啤酒包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Snow Draft Beer 啤酒包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
Dimensions & Packaging: Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm
Tags: Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
Production Technology: aluminum can and glass bottle
Design Challenge: To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
Research: Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
Inspiration: To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
Project Duration: The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
Operation Flow: The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
Team Members: Dong Yan
Weixi Zhou
Yu Zhai
Hu Pan
Jess