设计师 Shenzhen Jinjia New Smart-pkg Co., Ltd 的作品 Zhuojiu 白酒包装 荣获了极具声望的 2023 A' Design Award 金奖，竞赛类别为包装设计。
金包装· 2023
Zhuojiu 白酒包装
设计师： Shenzhen Jinjia New Smart-pkg Co., Ltd
客户: Shenzhen Jinjia New Smartpackaging Co., Ltd
包装类别A' Design Award 金奖获奖者
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验证 #144458 的获奖状态设计作品
关于 Zhuojiu 白酒包装
斫酒是一款中国白酒包装设计。瓶身造型灵感源自斧头这一象征力量的器物。外盒采用回收木材切割制成，表面呈现裂纹，宛如被斧劈开。容器以玻璃制成。外盒与瓶身均未采用印刷工艺，产品名称以炭火烙刻而成。外盒高300毫米、长180毫米、宽120毫米，瓶身高180毫米。木盒可留存并作为摆件再次利用。
荣誉认可
关于A' Design Award 金奖
Zhuojiu 白酒包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Zhuojiu 白酒包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Zhuojiu 白酒包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
- 尺寸与包装
- The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
- 标签
- strength, ecology, hardness, wine
- 生产技术
- Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
- 设计挑战
- In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
- 研究
- This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
- 灵感
- The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
- 项目周期
- The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
- 操作流程
- This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
- 团队成员
- Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng
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