Nikasi 啤酒瓶包装

设计师： Tiger Pan

客户: Tsingtao Brewery Co., Ltd.

包装类别A' Design Award 银奖获奖者

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验证 #144946 的获奖状态

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关于 Nikasi 啤酒瓶包装

Nikasi 是一款高端白啤酒的包装设计。瓶颈采用立体雕刻工艺，饰有浮雕几何造型的宁卡西——神话中记载的首位酿酒女神形象。瓶身局部经磨砂处理，凸起的标签造型宛如女神的long袍。这款设计并非仅依赖印刷标签，而是通过雕塑化的玻璃造型赋予啤酒独特的品牌identity。瓶身尺寸为宽63毫米、深63毫米、高225毫米。经过反复打样与三维建模，最终实现了批量生产。

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关于A' Design Award 银奖

Nikasi 啤酒瓶包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Nikasi 啤酒瓶包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Nikasi 啤酒瓶包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
尺寸与包装: Width 63mm x Depth 63mm x Height 225mm
标签: beer, Sumerian civilization, white beer, package, Tiger Pan
生产技术: The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
设计挑战: As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
研究: As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
灵感: The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
项目周期: 2021 September to 2022 August
操作流程: The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
专利: Tiger Pan
团队成员: Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You
图片版权: Tiger Pan