设计师 Jin Zhang 的作品 Tsingtao 9 Degrees 啤酒包装荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2023

Tsingtao 9 Degrees 啤酒包装

设计师： Jin Zhang

客户: Tsingtao Beer

包装类别A' Design Award 铜奖获奖者

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验证 #144952 的获奖状态

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关于 Tsingtao 9 Degrees 啤酒包装

青岛啤酒是中国最著名的啤酒品牌之一。在凸显品牌的基础上，品牌方需要展现各省的本土特色。设计师采用了湖北最具代表性的“黄鹤楼”作为设计元素。以展现地方特色。此外，还有湘云、仙鹤、瓶颈“凤羽”。（湖北很喜欢凤凰）让整个画面更加灵活；同时，突出产品的最大卖点“9度”，有效促进销售。

荣誉认可

关于A' Design Award 铜奖

Tsingtao 9 Degrees 啤酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Tsingtao 9 Degrees 啤酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Tsingtao 9 Degrees 啤酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
尺寸与包装: Width 65mm x Depth 65mm x Height 265mm
标签: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
生产技术: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
设计挑战: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
研究: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
灵感: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
项目周期: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
操作流程: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
专利: Intellectual property/patents/copyrights owned by Tsingtao Brewery