设计师 Jin Zhang 的作品 Jinlongquan Beer 礼品盒荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2023

Jinlongquan Beer 礼品盒

设计师： Jin Zhang

客户: InBev jinlongquan beer (Hubei) Co., Ltd

包装类别A' Design Award 铜奖获奖者

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验证 #144964 的获奖状态

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关于 Jinlongquan Beer 礼品盒

这款礼盒以20世纪80年代最流行的录音机为创作原型，会勾起很多人包括年轻人的回忆，实现良好的情感互动。设计师采用瓦楞纸板箱进行设计，实用、环保、节省成本。同时，他巧妙地在礼盒正面开了三个圆孔，可以直观地看到里面不同类型的啤酒产品，实现了情感、环保和功能的三层设计。

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关于A' Design Award 铜奖

Jinlongquan Beer 礼品盒是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Jinlongquan Beer 礼品盒将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Jinlongquan Beer 礼品盒出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
尺寸与包装: Width 370mm x Depth 70mm x Height 310mm
标签: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
生产技术: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
设计挑战: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
研究: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
灵感: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
项目周期: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
操作流程: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
专利: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer