设计师 CCB Fintech Co., Ltd. 的作品 New Year's Red Envelopes 红包包装 荣获了极具声望的 2023 A' Design Award 铁奖，竞赛类别为包装设计。
铁包装· 2023
New Year's Red Envelopes 红包包装
客户: China Construction Bank Corporation
包装类别A' Design Award 铁奖获奖者
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验证 #144972 的获奖状态设计作品
关于 New Year's Red Envelopes 红包包装
《新年利是封》是为中国农历新年创作的一套三款红包设计。红包是中国传统的节庆馈赠之物，用于庆贺除夕新岁，而"利是"一词寓意吉祥如意、好运连连。每款设计均以一句传统吉祥话为灵感：年年有余的鱼、大吉大利的橘、福禄双全的葫芦。图形提取中国古代钱币的形态，通过简洁的点、线、面语言将其与各个吉祥意象相融合。每个红包尺寸为180毫米×90毫米。
荣誉认可
关于A' Design Award 铁奖
New Year's Red Envelopes 红包包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计New Year's Red Envelopes 红包包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。New Year's Red Envelopes 红包包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine). - 尺寸与包装
- Specifications: electronic image format
Size: 180 * 90mm - 标签
- Red envelopes, New Year's, Chinese, auspicious, luck
- 生产技术
- 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software - 设计挑战
- 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme. - 研究
- It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
- 灵感
- The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
- 项目周期
- The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
- 团队成员
- Chen Lei,Shusheng Liu
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