Custom Hoodies 标志 by Marko Maciev is a highly esteemed winner of the very prestigious 2023 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2023

Custom Hoodies 标志

by Marko Maciev

Client: UMA Network Ltd

A' Design Award 铜奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #145151

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Custom Hoodies 标志

定制连帽衫是一个从桌面到服装的门户网站，图像可应用于连帽衫并进行打印。该标志是连帽衫上系绳的风格化，作为模板涂鸦友好的小红帽超级英雄符号，如果她今天是一个，飞来飞去寻找一只大灰狼。它试图散发出街头时尚品牌的叛逆氛围和乐观能量，作为一个子品牌，门户网站的用户可以在其上构建自己的故事。

The Recognition

About the A' Design Award 铜奖

Custom Hoodies 标志是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Custom Hoodies 标志将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Custom Hoodies 标志出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web-portal can build their own story.
Tags: Logos, Symbols, Corporate Identity, Logotypes
Design Challenge: In this project, the first challenge was to give a compelling and relatable story to the symbol. Since research went in two ways, the second challenge was to make those two directions meet organically without losing any bit of the value of either one.
Research: The research presented insights into the cultural significance that a hoodie is a symbol of. Not just on a functional level worn for a physical activity or as a leisurely garment of convenience, but as a certain lifestyle representative. Custom Hoodies is exactly that, plugging in into these values, promoting freedom of expression, personal stories and bold values.
Inspiration: Custom Hoodies is a Desktop-2-Garment web portal where images are applied to hoodies and printed. Hoodie have a history and various cultural meanings. In a modern sense, it is related to street culture, and in traditional to tales. This is why logo is grounded in films that popularized hoodies like Rocky, but at the same time in stories like Little Red Riding Hood. It is a semiotic hybrid fueled by these diversities converged into a a modern package, triggering people to create their own stories
Project Duration: 2 weeks, Hong Kong SAR
Operation Flow: The simple-heavy logo design strives to be immediately impactful for the targeted users and to directly associate the visual identity with the service provided. It encourages people to unleash their inner street-artist and put their stories out to the world with Custom Hoodies.
Patents: UMA Network Limited
Image Credits: UMA Network Limited