设计师 Tiger Pan 的作品 Freeze Into Fragment of Time 口红包装 荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为包装设计。
铜包装· 2023
Freeze Into Fragment of Time 口红包装
设计师： Tiger Pan
客户: Carslan Group (hong Kong) Co., Limited
包装类别A' Design Award 铜奖获奖者
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关于 Freeze Into Fragment of Time 口红包装
《凝时成隙》是一款以沙漏为灵感的口红包装。瓶身塑造成沙漏造型,外覆高透明度PETG材质,令产品宛如一只被冰封其中的沙漏。表面由不规则的多面棱鳞构成,即便微弱的光线也能被折射成明亮的高光。设计中开发了二次注塑成型工艺,在保持光线折射效果的同时,有效避免了材料收缩与表面不平整的问题。包装尺寸为20 × 20 × 80毫米。
荣誉认可
关于A' Design Award 铜奖
Freeze Into Fragment of Time 口红包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Freeze Into Fragment of Time 口红包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Freeze Into Fragment of Time 口红包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Carslan aim for a groundbreaking lipstick. “Sand of Time” is the major inspiration of the design, conveying the sense that all cosmetic products should basically stop time flowing away and thus help women to keep their beauty and grace at any age. Use deconstructionism to express the idea that all women with different personalities and values should be respected. So the irregular multifaceted scales are shaped, which can reflect even a weakest beam of light into a highlight to the product.
- 尺寸与包装
- Width 20mm x Depth 20mm x Height 80mm
- 标签
- lipstick, time, cosmetics, highlight, beauty,Tiger Pan
- 生产技术
- We adopt them to achieve more effective communication with young consumers. With this new package, Carslan makes its way to rejuvenate the brand.And because we don't want to give up the dreamy feeling refracted by the solid material, we specifically researched a two-time injection molding method. It solves the problem of material shrinkage and surface unevenness due to thickness while retaining light refraction.
- 设计挑战
- Carslan, a fashionable cosmetics brand born in 2001, always keeps a keen sense of the international youth trend culture. Although they have become leading cosmetics experts with excellent quality and global production and R&D, consumers' memories of Carslan lipstick are almost vague. How to stand out in the homogenized cosmetics industry has become the subject of this product packaging upgrade research.
- 研究
- Carslan is a top-notch cosmetic brand in China so they aim for a groundbreaking lipstick.
- 灵感
- The inspiration comes from the function of cosmetics, which is to help people to remain young and forget about age. Ice to freeze the hourglass visualizes the aim of lipstick, to stop time pass and secure beauty.
- 项目周期
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- 操作流程
- Hourglass-like body covered by highly transparent PETG, which turns the product into an hourglass frozen by ice cube, conveying the sense that all cosmetic products should basically stop time flowing away and thus help women to keep their beauty and grace at any age.
- 团队成员
- Chief Designer: Tiger Pan
Assistant Designer: Yahui Wang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Video Editing: Chao Ma
Project Manager: Hua You - 图片版权
- Tiger Pan
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