Dukang Liquor 酒瓶包装

设计师： Tiger Pan

客户: Luoyang Dukang Wine Group Co., Ltd

包装类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #145418 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Dukang Liquor 酒瓶包装

杜康酒是一款中国白酒的包装设计。瓶身自上而下塑形，勾勒出曹操的抽象轮廓——这位历史上的军事家兼诗人，其诗句正是品牌名称的由来。瓶盖取意汉代之后官员的冠帽形制，瓶身则雕琢如袍服褶皱，同时提供稳固的握持手感。设计采用玻璃материал替代同类品牌常见的陶瓷，使表面兼具光泽感与质感。外包装盒则以古都洛阳的矢量绘画作为装饰。

荣誉认可

关于A' Design Award 银奖

Dukang Liquor 酒瓶包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Dukang Liquor 酒瓶包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Dukang Liquor 酒瓶包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
尺寸与包装: Bottle size: 294mm x 88mm
标签: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
生产技术: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
设计挑战: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
研究: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
灵感: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
项目周期: The project lasts 4 month, designed in Shenzhen.
操作流程: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
专利: Tiger Pan
团队成员: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
图片版权: Tiger Pan