设计师 Tiger Pan 的作品 Zhong Yuan No. 1 茶叶包装荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2023

Zhong Yuan No. 1 茶叶包装

设计师： Tiger Pan

客户: Xinyang Wenxin Tea Co., Ltd

包装类别A' Design Award 银奖获奖者

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验证 #145467 的获奖状态

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色彩

设计作品

关于 Zhong Yuan No. 1 茶叶包装

"中原一号"是为毛尖茶设计的包装，毛尖茶是生长于梯田之中的中国传统名茶。由于茶汤滋味清淡柔和，包装亦保持含蓄雅致的格调。茶叶罐采用马口铁材质，结合压凸与烫金工艺，并将哑光与上光效果相互搭配。罐体带盖的造型令人联想到头戴斗笠的采茶人。外盒选用定制纸张，以异形腰封封合，其灵感取自旧时茶农民居的窗棂样式。腰封上以真实茶叶作为装饰。

荣誉认可

关于A' Design Award 银奖

Zhong Yuan No. 1 茶叶包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Zhong Yuan No. 1 茶叶包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Zhong Yuan No. 1 茶叶包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
尺寸与包装: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
标签: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
生产技术: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
设计挑战: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
研究: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
灵感: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
项目周期: The project lasts 4 month, designed in Shenzhen
操作流程: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
专利: Tiger Pan
团队成员: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
图片版权: Tiger Pan