Sunboy Gift Box 葵花籽包装 by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2023

Sunboy Gift Box 葵花籽包装

by Tiger Pan

Client: Bayannaoer Sanpangdan Food Co., Ltd

A' Design Award 铁奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #145472

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sunboy Gift Box 葵花籽包装

"阳光男孩"礼盒是一款葵花籽包装设计。礼盒上印有以品牌名称为基础的标识,以及油画风格的画面——"阳光男孩"角色们奔跑穿越向日葵花田。明亮的黄色调与向日葵插画让消费者在远处即可识别该产品。外包装的开启结构经过重新定义,使各个盒体可相互卡扣组合成单层、双层或三层的模块化套装。礼盒易于组装,也便于拆分,而大面积的外露设计则节省了材料成本。

The Recognition

About the A' Design Award 铁奖

Sunboy Gift Box 葵花籽包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Sunboy Gift Box 葵花籽包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Sunboy Gift Box 葵花籽包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Starting with the brand name, we created a vivid, interesting and well-known logo. The packaging picture uses oil painting style to depict 'SUNBOYS' running happily in the sunflower field. Give the 'SUNBOYS' brand a personalized spirit, make it relaxed, happy, affectionate and just; The functional application of the gift box is innovative. The overall design is easy to assemble and separate, saving time and energy.
Dimensions & Packaging: Width 443mm x Depth 115mm x Height 304mm
Tags: Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
Production Technology: The unique attribute is to redefine the opening structure of the outer packaging of melon seeds. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Design Challenge: There are many different colors used to design gift box for FMCG products. We have to be careful when we chose yellow. Yet with the illustration of sunflower, the gift box is proved to be an eye catching one.
Research: We give the 'Sunboy' brand a personalized spirit, and make the ' Sunboy' relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the 'Sunboy' running happily in the sunflower field.
Inspiration: Inspiration comes from the planting yard of sunflowers in Xinjiang Uygur area, where sunshines last much longer and the field turns yellow when it is harverting season of fall.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
Operation Flow: How to save consumers' effort in looking for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, a graphic layout of info, and a unitive serial system of the package will help Wellmind solve the problem, where consumers can recognize and pick up the products from far away.
Patents: The copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng
Image Credits: Tiger Pan