设计师 Yichun Lin 的作品 Taichung Public Library 品牌标识 荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。
铜平面· 2023
Taichung Public Library 品牌标识
设计师： Yichun Lin
客户: Yichun Lin Design
平面类别A' Design Award 铜奖获奖者
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关于 Taichung Public Library 品牌标识
作为台湾第一座美术馆与图书馆结合的建筑，台中市立图书馆品牌体系的打造注重自然与文明的融合。设计理念强调现代建筑与自然元素的无缝融合，旨在唤起新鲜感和好奇心。品牌系统营造了一种氛围，鼓励游客深入研究图书馆提供的多元化文化体验，享受当代文明与森林宁静之间的平衡。
荣誉认可
关于A' Design Award 铜奖
Taichung Public Library 品牌标识是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Taichung Public Library 品牌标识将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Taichung Public Library 品牌标识出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The designer uses graphics in blocks as the primary design element, incorporating books and the Chinese character "Chung", and aligning with the building's square design. The Logo's undulating pattern suggests flexibility, like diving into an ocean of books. Green represents nature and growth, fitting with the Library's mission. Meanwhile, the black block provides visual contrast and suggests stability and authority, reflecting the Library's role as a reliable source of knowledge.
- 尺寸与包装
- Minimum size of logo: 35mm x 6.5mm
- 标签
- Visual Identity, Logo, Branding, Graphics, Printed Matter
- 生产技术
- All the graphics were created and designed with Adobe Illustrator and Photoshop.
- 设计挑战
- As the Library's anticipated opening is still several years away in 2025, the designer faces the challenge of limited information to inform the design process. This lack of data poses significant difficulties and requires the designer to think creatively and imaginatively to craft a design that accurately captures the essence and identity of the Library. Additionally, the designer must remain adaptable to any changes that may arise in the intervening years, ensuring that the final design remains relevant and effective upon the Library's opening.
- 研究
- The black block is strategically placed on the upper side of the Logo, where the Library's position is relative to the park. The Chinese wordmark is set in Noto Sans, while the English wordmark uses Avenir. To ensure visual consistency and alignment with the Logo, the designer modified the proportion and details of the wordmark. The block-shaped graphic element is carefully integrated with the library building's square design, emphasizing the relationship between the brand and its physical space.
- 灵感
- The design was inspired by the concept of "Library in the Park, Art Museum in the Forest". The brand system focuses on the fusion of "nature" and "civilization". The Logo draws inspiration from books and the Chinese character "Chung" from Taichung. The architectural appearance was also a source of inspiration, with the Library standing tall amidst the forest, blending natural and cultural elements. It allows one to experience the influence of modern civilization while being surrounded by the pristine nature of the woods.
- 项目周期
- December 2020 to January 2021, Taiwan
- 操作流程
- The wordmark can be customized and used as exterior signage, depending on the branch name. The Logo can be applied to the library merchandise. With the extension of the graphic units and color palette, identification can be present on various products and official documents with the system.
- 团队成员
- Art Director: Yichun Lin
- 图片版权
- Photographer Keith Camiller, 2017
Photographer Ryunosuke Kikuno, 2020
Photographer Gabriel Sollmann, 2018
Photographer Aarón Blanco Tejedor, 2017
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