Korean Grapefruit Tea 包装 by Jian Sun is a highly esteemed winner of the very prestigious 2023 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2023

Korean Grapefruit Tea 包装

by Jian Sun

Client: Sun Design

A' Design Award 铁奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #145750

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Colors

The Design

About Korean Grapefruit Tea 包装

柚子茶饮料与时尚传统文化的故事是一个小女孩的幻想，可以从她的传统服饰中找到灵感。它的舞蹈就像一个穿着韩国传统服装的女孩。整个包装精致传统，与柚子茶金色和韩国传统蓝色相得益彰，在竞争中脱颖而出。设计韩国柚子茶饮料包装的主要原因是为了让其在同质化的市场中脱颖而出，吸引每一代人的注意力。

The Recognition

About the A' Design Award 铁奖

Korean Grapefruit Tea 包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Korean Grapefruit Tea 包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Korean Grapefruit Tea 包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages are designed with real pictures of fruits and related elements, but this package is different. On the whole, it dances like a girl wearing traditional Korean clothes. The whole package is exquisite and traditional, and matches with grapefruit gold and Korean traditional blue.
Dimensions & Packaging: W 50mm x D 45mm x H 23mm
Tags: #Korean Grapefruit Tea#Drinks#Korean Drinks
Production Technology: Aluminum aerosol cans are one of the types of aluminum cans. At present, aluminum aerosol cans are developing very fast. Aluminum aerosol cans have the advantages of light weight, excellent ductility, strong plasticity, good sealing, and excellent corrosion resistance.
Design Challenge: The most important difficulty is to print gold, blue, and two colors together. More refined plate making is required for printing.
Research: Before the design, I studied the market for about one month to see the concept and appearance of other packaging in the market and find my own solution. In order to be different and attractive, choose the right design content.
Inspiration: The main reason for designing the packaging of Korean pomelo tea drinks is to make them stand out in the homogeneous market and attract the attention of every generation. Most people like drinks rich in vitamin C.
Project Duration: May June 2021, Korea
Operation Flow: Fashion and modern style are attractive and pleasant for every generation. In addition, for the sake of exquisite packaging, South Korean pomelo tea uses printing and printing on aluminum plates, which makes aluminum plate metal cans not only serve as food fresh-keeping, but also play a decorative role in appearance, which can attract customers' attention.
Patents: Copyright Sun Design
Team Members: Sun Jian
Image Credits: All pictures:
Photographers sun jian