Momenten 饮料包装

设计师： E2W Studio

客户: E2W Studio

包装类别A' Design Award 铜奖获奖者

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设计作品

关于 Momenten 饮料包装

Momenten 是一款无糖气泡酒的包装设计，产品以细长罐装形式销售。品牌名称寓意"恰到好处的畅饮时刻"——不早不晚，正当其时。视觉识别系统围绕名为"气泡小怪兽"的角色形象展开，其灵感源自由标点符号组合而成的小脸表情。每一个怪兽造型都对应一种风味：口感柔和的采用圆润造型，风味浓烈的则采用尖锐造型，帮助消费者快速找到心仪的口味。副线产品 KAI 延续了同样轻松俏皮的设计手法。该设计完成于2021年。

荣誉认可

关于A' Design Award 铜奖

Momenten 饮料包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Momenten 饮料包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Momenten 饮料包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
尺寸与包装: Depth 180mm x Height 140mm
标签: Wonderful, Vogue, Party, Happy, Open-Minded
生产技术: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
设计挑战: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
研究: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
灵感: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
项目周期: The project was completed in 2021.
操作流程: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
图片版权: N/A