金 平面 · 2023
Beijing Happy Valley 插图系列
by Wu Yao
- A' Design Award 金奖 2023 in 平面
- CLIENT: Lichexg Technology
- Estimated Number of Design Views: 95,969
- Verification code CCDD3850A9 · Verify this award
Colors
About Beijing Happy Valley 插图系列
两张插画尝试将新中式、波普等多种风格结合起来。该项目的元素太多，设计师希望将这些元素合理和谐地放置在同一个视觉系统中。另一种设计风格则更加大胆，色彩对比更加鲜明，在保证画面完整性的同时，给人们带来更大的视觉冲击力。设计师多次尝试将齐天大圣和哪吒闹海两个经典神话故事形象化、重塑，并将其融合在一起。
About the A' Design Award 金奖
Beijing Happy Valley 插图系列是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Beijing Happy Valley 插图系列将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Beijing Happy Valley 插图系列激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
Press Kit
- Unique Properties
- The two illustrations combine the new national style pop style and other styles and also visually subvert and reshape the traditional Qitian Great Sage and Nezha Naohai two classic fairy tales Because this project seems to me to have too many elements we hope to put these elements in the same visual system reasonably and harmoniously and we have made many attempts
- Tags
- Illustration design,Beijing ,Happy Valley ,Wuyao,harmonious
- Production Technology
- Three different pictures are presented in one picture and the three pictures are linked together The overall color of the picture is harmonious
- Design Challenge
- How to put the three pictures together harmoniously
- Research
- First of all I would like to thank Licheng Technology for its kind invitation which gives our studio the opportunity to participate in such an imaginative project At first when I saw their stage show plan I was immediately moved by their invitation Since then we have spent nearly two months to complete and polish this visual solution
- Inspiration
- This is an imaginative project The fusion of different styles will bring visual impact to people The color contrast will be more distinct on the basis of ensuring the integrity of the picture so that all elements have their own characteristics and are displayed in a picture in harmony
- Project Duration
- The project will start in Beijing in August 2022 and be completed in Beijing in October 2022
- Operation Flow
- The newly designed scene of light and shadow dance beauty story integrates the world's top technical means and equipment Create an all-round and immersive audio-visual feast for the audience and experience the wonderful experience of fantasy magic and fantasy in Beijing Happy Valley
