Mugo 瓶装汽水标签 by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 A' Design Award 铜奖 in 包装设计 Competition Category.
铜包装· 2023
Mugo 瓶装汽水标签
Client: Tanya Dunaeva
A' Design Award 铜奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #146302The Design
About Mugo 瓶装汽水标签
Mugo 苏打水由四种饮料组成，分别是无酒精鸡尾酒、柠檬水、辣糖浆和能量饮料。所有的食谱都是独家发明的。产品创作中的原始方法需要包装设计中的类似方法。这个问题的解决方案是排版。它以传统昂贵酒精饮料的经典标签为设计基础，但为了呈现产品的原创性和新颖性，对经典进行了重大的重新思考。多层次、对比鲜明的设计结构，使设计个性鲜明、引人注目。
The Recognition
About the A' Design Award 铜奖
Mugo 瓶装汽水标签是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Mugo 瓶装汽水标签将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Mugo 瓶装汽水标签出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
- Dimensions & Packaging
- Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
- Tags
- Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
- Production Technology
- The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
- Design Challenge
- The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
- Research
- After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
- Inspiration
- The classic labels of alcoholic beverages inspired to create a fresh mixed design.
- Project Duration
- Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
- Operation Flow
- This is a standard bottle with twisted cap
- Patents
- -
- Team Members
- Tanya Dunaeva
- Image Credits
- All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin
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