Shenzhen Huathink Design Co., Ltd 的作品 Tea and Tea 品牌

设计师 Shenzhen Huathink Design Co., Ltd 的作品 Tea and Tea 品牌荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2023

Tea and Tea 品牌

设计师： Shenzhen Huathink Design Co., Ltd

客户: Shenzhen Huathink Design CO.,LTD

平面类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #146784 的获奖状态

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关于 Tea and Tea 品牌

茶茶是一个中国饮品品牌，其营销策略以中式拿铁茶为中心。标志由“Tea”和“Tea”字样以及阿拉伯数字“2”组成，在商标中占据主导地位，由于与茶叶融为一体，因此具有独特的外观。结合清晰、引人注目的配色方案和简单明了的风格风格（例如包装设计和零售展示），Tea and Tea 的视觉外观获得了很高的品牌认知度。

荣誉认可

关于A' Design Award 铜奖

Tea and Tea 品牌是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Tea and Tea 品牌将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Tea and Tea 品牌出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Tea and Tea is a Chinese drink brand whose marketing strategy centers around Chinese tea latte. The logo consists of the lettering "Tea and Tea" and the Arabic numeral "2", which dominates the trademark and has a distinctive appearance due to the integration of a tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs, for instance, the packaging design and retail displays, Tea and Tea’s visual appearance achieves high brand recognition.
标签: Branding, Tea, Latte, Graphic design, Package, Logo, Identity
生产技术: Apply the logo to all extensions. Let the logo become a super symbol, improve consumers' awareness of the brand.Packaging uses colorful colors to distinguish tea categories, so that the whole brand young.Through the upgrade of the brand image, the quality of the Tea & Tea brand has been improved.
设计挑战: We began to face what symbol to choose as the logo of “Tea and Tea”. What symbols are internationalized symbols? What are the symbols that everybody knows. When we thought about that, the brand design was successful.
研究: We always need to be clear, to understand the order of things, the focus and the purpose. Alert us to the motto that all things serve the ultimate purpose. Implement this method into each planning and design link. This is the asset of the brand, the name, symbol, product and the whole of the brand. Keep all creative work centered around the brand's core assets: symbols, reasons to buy, and products.
灵感: The logo consists of the lettering “Tea and Tea” and the Arabic numeral “2”, which dominates the trademark and has a distinctive appearance due to the integration of a stylized tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs.The brand updated the logo from the store front and space decoration, tea culture hall and other space displays. The product packaging has been newly upgraded to create a new brand temperament.
项目周期: The brand started in 2021 in Shenzhen, China. Currently there are seven stores in Shenzhen and three stores in Shanghai.
操作流程: In 2018, the first Tea and Tea in China was officially opened. Nowadays, there are many kinds of beverages in the beverage market. Tea and Tea is committed to original and innovative products, providing consumers with more and different choices, which reflects the product value of Tea and Tea. Chinese Tea Latte: Divide the market and define the competition category.
Our star product line: tea + latte, shows that our business scope is different from similar brands in the market, and meets the consumption needs of caffeine-free refreshing and oil scraping.
团队成员: Shenzhen Huathink Liu Yongqing Brand Design
图片版权: Image: Shenzhen Huathink Liu Yongqing Brand Design