Jisoo Sim 的作品 Mission Sleep Fitness 回顾活动

设计师 Jisoo Sim 的作品 Mission Sleep Fitness 回顾活动荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为广告、营销与传播设计。

铜广告· 2023

Mission Sleep Fitness 回顾活动

设计师： Jisoo Sim

客户: Eight Sleep

广告类别A' Design Award 铜奖获奖者

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关于 Mission Sleep Fitness 回顾活动

八睡眠推出了 2022 年睡眠年：使命睡眠健身。这是“Eight Sleep”的年度回顾活动，会员可以在银河设计中查看 2022 年的所有睡眠数据。他们的成员将他们的数据作为应用程序中的故事展示，并可以选择分享他们根据所有健康和睡眠指标收到的独特头像。设计师面临的主要挑战是以一种有趣且引人入胜的方式将睡眠和健康数据置于背景中，同时忠于科学并使用足够简单的语言让任何外人都能理解。

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关于A' Design Award 铜奖

Mission Sleep Fitness 回顾活动是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Mission Sleep Fitness 回顾活动将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Mission Sleep Fitness 回顾活动出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
标签: Sleep, data, health, astronauts, review, recap, report, space
生产技术: React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
设计挑战: The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
研究: For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
灵感: Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
项目周期: This project began in October 2022 and finished in December 2022.
操作流程: This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
团队成员: Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado