设计师 Sara Alzahrani 的作品 White Friday 杂志封面荣获了极具声望的 2023 A' Design Award 铁奖，竞赛类别为广告、营销与传播设计。

铁广告· 2023

White Friday 杂志封面

设计师： Sara Alzahrani

客户: White Friday Project

广告类别A' Design Award 铁奖获奖者

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验证 #147024 的获奖状态

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关于 White Friday 杂志封面

《白色星期五》是为季节性促销活动打造的主视觉,并用作宣传杂志的封面。画面呈现层层堆叠的礼盒,礼盒的尺寸与造型各不相同,营造出惊喜感。一位来自目标年龄层的模特被安置在画面中央的大礼盒内,以此与受众建立直接的情感связ联结。礼盒传达出赠予与感恩的理念。该视觉旨在激发人们对活动优惠的兴趣,并助力销售增长。

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关于A' Design Award 铁奖

White Friday 杂志封面是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计White Friday 杂志封面将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。White Friday 杂志封面因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: main key visual is designed for white friday campaign and is used as promotion magazine cover, the purpose of the design is to create excitement about the great deals offered by the company for its customers. the objective of the campaign which is boosting sales and translated in the visual by showing gift boxes as main element on top of each other, with different sizes & shapes to give the surprises feeling. A model from the target group age centred in big gift box to be relevant & connected
灵感: the inspiration came from the purpose of our company which is adding beats to peoples lives everyday. the shopping season during black fridays is the time when people wants to buy all there needs with good prices. giving people best prices on everyday needs as hair/skin devices and products help them to stock up for couple of months. the design gift boxes were best to present the giving concept and send the message directly from the visual. As gift boxes means appreciation, giving and surprises.

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