设计师 Giang Nguyen 的作品 ReForm Plastic 品牌形象设计荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2024

ReForm Plastic 品牌形象设计

设计师： Giang Nguyen

客户: ReForm Plastic

平面类别A' Design Award 铜奖获奖者

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关于 ReForm Plastic 品牌形象设计

ReForm Plastic是一家总部位于越南的社会责任企业，致力于解决塑料废弃物问题，改善非正式废品回收工作者的福祉，并通过生产由回收塑料废弃物制成的家具和板材来推动循环经济。ReForm Plastic板材独特的表面纹理被精巧地融入品牌形象之中。随着公司不断制造新板材，其品牌资产库也随之增长和演变，为创意工作生成了一套动态而统一的设计素材集合。

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关于A' Design Award 铜奖

ReForm Plastic 品牌形象设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计ReForm Plastic 品牌形象设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。ReForm Plastic 品牌形象设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
标签: plastic waste, brand identity, social impact, recycled, furnitures
设计挑战: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
灵感: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
项目周期: The project was started in July 2021 and finished in October 2021.
团队成员: Giang Nguyen
图片版权: Hieu Nguyen

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