Wonderland Fruit 包装插画 by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2023

Wonderland Fruit 包装插画

by Chia-Liang Lin

Client: Huzhou University

A' Design Award 铜奖 Winner in 平面 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wonderland Fruit 包装插画

《仙境水果》是为水果产品创作的系列包装插画。插画运用阁楼、仙鹤、祥云等中国传统艺术元素，营造出仙境般的意境。色调依循每种水果本身的色彩，使插画与产品在视觉效果与风格上相互契合。柔和的色彩将传统与当代视觉风格融为一体。该系列使用 Adobe Photoshop 与 Illustrator 制作完成，每幅尺寸为 297 x 420 毫米。

The Recognition

About the A' Design Award 铜奖

Wonderland Fruit 包装插画是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Wonderland Fruit 包装插画将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Wonderland Fruit 包装插画出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Wonderland, Fruit, Wonderland Friut
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration: The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration: This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU