设计师 Topys - Huimeng Li 的作品 Pattern Play 扑克牌、日历 荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。
铜平面· 2023
Pattern Play 扑克牌、日历
设计师： Topys - Huimeng Li
客户: Topys
平面类别A' Design Award 铜奖获奖者
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验证 #148121 的获奖状态设计作品
关于 Pattern Play 扑克牌、日历
Pattern Play 是一套扑克牌与日历，旨在为日常生活注入色彩。这套扑克牌以54幅独特插画取代了传统花色图案：人物牌的灵感源自万花筒，数字牌则呈现不规则的图案与形状。卡牌采用310克防水黑芯纸印刷，表面哑光处理，边角为圆角设计。日历则将其中12幅作品放大呈现，选用250克特种纸并设有易撕线，每一页撕下后皆可作为海报使用。该设计意在为平凡的日子增添一份积极与美好。
荣誉认可
关于A' Design Award 铜奖
Pattern Play 扑克牌、日历是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Pattern Play 扑克牌、日历将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Pattern Play 扑克牌、日历出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Pattern Play! is Design For You’s newest series, a TOPYS project that aims to enliven daily objects with design power. The designer plays with patterns and colors, dots, and lines, and put them on playing cards and a calendar. 54 unique illustrations with unbridled imagination make one-of-a-kind playing cards. They can also be used as tarot cards, or bookmarks... 12 artworks are enlarged and paired with one-liners from editors to make the calendar. They can also be posters that light up your living room, office, favorite corner, and your 2023. The team hopes these two beautiful non-standard products will stir up a little splash in ordinary daily life and bring the most joy and inspiration to you. Pattern Play, Pattern Fun!
- 尺寸与包装
- Playing Cards: 63mm x 88mm x 19mm
Calendar: 270mm x 430mm - 标签
- product design, illustration, graphic design, playing cards, entertainment, recreational, home decoration, lifestyle
- 生产技术
- 'Pattern Play!'' Playing Cards was made with 310 gsm waterproof card stock paper, matte cover finish, and rounded corners, double-sided solid color printing. The calendar was made with 250 gsm specialty paper which was printed in solid color with a tear-off line.
- 设计挑战
- The main challenge in the creative process is to balance originality and practicality. The designer has to follow design rules for playing cards while trying to separate them from standard products. Instead of spades, hearts, diamonds, and clubs, 54 unique illustrations were created for each card. J, Q, and K are kaleidoscope-inspired. A to 10 are irregular patterns and shapes. Jokers are TOPYS's IP little ghost. The team also did several internal tests and spent a lot of time adjusting the size and colors of the letters and numbers to make sure they were easy to read and play with.
- 研究
- As a first-timer, the team did a lot of research on different types, printing techniques, and materials of playing cards, wanting to make sure that it is a top-quality product with top designs. We studied many cases ranging from big companies like Art of Play, and Bicycle to small local labels. Then we compared many suppliers and paid factory visits. With in-depth research, the team decided to produce in poker size, which allows more visuals, and with international standard 310 gsm black core card, matte cover finishes to provide a premium playing experience, even for daily recreational activities.
- 灵感
- People have taken unprecedented safety measures during COVID-19. Being socially isolated for so long makes everyone feel more or less lonely or depressed. And thus the designer wants to create designs with vivid, bold colors within organic patterns and shapes to inject positivity and hope into people's daily life. The team chose playing cards as the main product in hopes to provide a refreshing and special entertainment experience for family and friends, while a colorful eye-catching calendar can brighten up and energize any space as a nice decoration.
- 项目周期
- It was started in July 2022 in Shenzhen and went on sale in November 2022 in Shenzhen.
- 操作流程
- Daily recreational activity and home decoration
- 团队成员
- Illustrator & Motion Designer: Huimeng Li
Art Director: Silin Chen
Project Manager: Jing Lin
Planners: Jing Lin, Xiwen Wang
Photographer: Zichen Yang
Editor: Yun Ji
PR: Wanjun Xie - 图片版权
- IP / COPYRIGHT / IMAGE / PHOTO / SOUND / VIDEO CREDITS
Image #1-5: Photographer Zichen Yang, Pattern Play!, 2022.
Image #1-5: Creator Huimeng Li, Pattern Play!, 2022.
Video Credits:
Motion Graphics by Huimeng Li.
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