Dalian Seafood 标志与包装设计 by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2023

Dalian Seafood 标志与包装设计

by Ju Jijing

Client: Northeastern University of China

A' Design Award 铜奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #148231

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Colors

The Design

About Dalian Seafood 标志与包装设计

大连海产是一套针对即食海产品的品牌形象与包装设计。标志及其衍生图形被应用于单件包装、可抽拉的长条礼盒（内含三个小盒）以及包装罐上。抽象插画提取自不同海洋生物的特征，以重复与错落的方式排布，明快的色彩对比赋予整个系列清新的视觉面貌。包装采用可回收材料数码印刷并做哑光处理，抽拉式礼盒开启便捷。

The Recognition

About the A' Design Award 铜奖

Dalian Seafood 标志与包装设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Dalian Seafood 标志与包装设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Dalian Seafood 标志与包装设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Dimensions & Packaging: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Tags: Food, logo, packaging, brand, image, graphic design
Production Technology: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Design Challenge: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Research: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Inspiration: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Project Duration: The project was launched in September 2022 and completed in November 2020.
Operation Flow: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Image Credits: Ju Jijing，2022.