设计师 Miraen Design Team 的作品 Ggaedok 学习辅导教材品牌形象设计 荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为教育、教学辅助与培训内容设计。
银教育· 2023
Ggaedok 学习辅导教材品牌形象设计
设计师： Miraen Design Team
客户: Mirae-N
教育类别A' Design Award 银奖获奖者
614,612
已验证的获奖者
验证 #148327 的获奖状态设计作品
关于 Ggaedok 学习辅导教材品牌形象设计
Ggaedok是一套韩语学习辅导教材的品牌identity设计。"Ggaedok"这一名称取自韩语短语"Ggaewooja Dokhaeryuk"的首字缩写,意为唤醒自信与阅读理解能力。标志将品牌名称与引号相结合,选用引号的原因在于其形态与韩语的辅音与元音颇为相似。特选的潘通色系烫印工艺凸显了引号的局部,哑光覆膜工艺则进一步提升了其视觉辨识度。词汇书与阅读理解书中印制的角色形象,为学生增添了阅读趣味。
荣誉认可
关于A' Design Award 银奖
Ggaedok 学习辅导教材品牌形象设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Ggaedok 学习辅导教材品牌形象设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Ggaedok 学习辅导教材品牌形象设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
- 尺寸与包装
- Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C
Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C - 标签
- Education, Print, Design, Branding
- 生产技术
- Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil. - 设计挑战
- It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read. - 研究
- Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
- 灵感
- Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
- 项目周期
- The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
- 操作流程
- Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif
The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels - 团队成员
- MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works
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