设计师 Chen Zilong 的作品 Mei Tao Wan 企业形象识别荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2023

Mei Tao Wan 企业形象识别

设计师： Chen Zilong

客户: Communication University of Zhejiang

平面类别A' Design Award 铜奖获奖者

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关于 Mei Tao Wan 企业形象识别

美陶湾是为广东省佛山市一座文化创意产业园打造的企业形象识别系统。标志以英文"beauty(美)"的首字母M为设计原型，并融合园区阶梯式建筑造型。修长的形态令人联想到当地陶瓷产业的窑炉烟囱；房屋般的外形象征着开放的国际化艺术空间；层叠交错的结构则寓意人才荟萃。该识别系统应用于名片、布袋和海报等载体，通过电脑设计制作并印刷投入使用。

荣誉认可

关于A' Design Award 铜奖

Mei Tao Wan 企业形象识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Mei Tao Wan 企业形象识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Mei Tao Wan 企业形象识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
尺寸与包装: Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm.
标签: Brand design, Fo Shan Culture, Shi Wan, Logo Design
生产技术: It is designed and produced by computer and printed by the enterprise.
设计挑战: It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
研究: Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
灵感: They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
项目周期: The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
操作流程: The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
图片版权: Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang