Plant Professor 食品包装 by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 A' Design Award 铜奖 in 包装设计 Competition Category.
铜包装· 2023
Plant Professor 食品包装
by Hangzhou Chancemate Tech Corp.
Client: Shanghai Jiashang Information Technology Co., LTD
A' Design Award 铜奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #149013The Design
About Plant Professor 食品包装
「植物教授」是一个面向中国年轻都市消费者的植物基食品品牌包装系列，产品涵盖轻食水饺、果冻与咖啡。整个系列以扁平化视觉风格加以统一，并将配料与热量信息整合为同一套识别体系。具象图案与抽象图形以刻意松散的秩序排布，营造出轻松惬意的氛围。正面标签清晰呈现品牌、产品名称及配料配比。小巧紧凑的包装盒采用可回收纸材与环保印刷材料制成，可轻松放入随身背包。
The Recognition
About the A' Design Award 铜奖
Plant Professor 食品包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Plant Professor 食品包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Plant Professor 食品包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
- Dimensions & Packaging
- Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm - Tags
- Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
- Production Technology
- Recyclable paper, environmentally friendly printing materials
- Design Challenge
- The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
- Research
- The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
- Inspiration
- Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
- Project Duration
- The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
- Operation Flow
- The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
- Team Members
- Jin Xie
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