Spicy Shrimp Soybean Sauce 酱料包装 by Wei Li - Orange One

Spicy Shrimp Soybean Sauce 酱料包装 by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 A' Design Award 金奖 in 包装设计 Competition Category.

金包装· 2023

Spicy Shrimp Soybean Sauce 酱料包装

by Wei Li - Orange One

Client: Shenzhen Orange One Advertising Design Co., Ltd

A' Design Award 金奖 Winner in 包装 Category

39,388

Verified Award Winner

Verify Award Status for #149029

View at A' Design Award Press Release Award Badge

Colors

The Design

About Spicy Shrimp Soybean Sauce 酱料包装

《香辣虾酱》是一款虾酱产品的包装设计。不同于同类产品惯用的浓烈醒目的色彩，该包装采用了简洁自然的设计手法。外包装以书法体"虾"字作为主体图形元素，内置瓷罐则贴有简约线描风格的标签。柔和的鱼篓造型赋予产品温润自然的气质。整体包装不含任何不可降解塑料，减少了对河流与土壤的污染，同时也旨在唤起人们的环保意识。

The Recognition

About the A' Design Award 金奖

Spicy Shrimp Soybean Sauce 酱料包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Spicy Shrimp Soybean Sauce 酱料包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Spicy Shrimp Soybean Sauce 酱料包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
Dimensions & Packaging: 75x75x255mm
Tags: Sauce, shrimp, seasoning, chili paste
Production Technology: The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
Design Challenge: Packaging structure and packaging material
Research: Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion

Use potoshop、Adobe Illustrator software
Inspiration: his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Project Duration: The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
Operation Flow: This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Team Members: Designer:Wei Li
Image Credits: picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020