All We Need is Love 海报 by Pin Gao is a highly esteemed winner of the very prestigious 2023 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2023

All We Need is Love 海报

by Pin Gao

Client: Shenyang Jianzhu University

A' Design Award 铜奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #149131

View at A' Design Award Press Release Award Badge

Colors

The Design

About All We Need is Love 海报

《All We Need is Love》是一幅将汉字与英文字母融为一体的海报作品。设计以意为"爱"的汉字为基础,该字由摄影图像构成,同时巧妙融入英文字母 l、o、v、e 以及数字 2023。作品运用摄影与图形处理软件创作完成,尺寸为 700 × 1000 毫米。该海报可在公共空间中展示。其创作目的在于以现代视觉形式呈现这一古老汉字,并传达团结与和平的理念。

The Recognition

About the A' Design Award 铜奖

All We Need is Love 海报是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计All We Need is Love 海报将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。All We Need is Love 海报出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is an innovative design using text elements. It is to excavate the new form of Chinese character art, take the Chinese characters as the prototype, and to make full use of photography technology to deduce its charm, making the text more visual. In this way, the ancient Chinese characters have a new visual display and transmission.
Dimensions & Packaging: 700 mm x 1000 mm
Tags: Poster, design, public service, visual communication
Production Technology: Photography and graphics processing software and other tools were used to create this design work.
Design Challenge: The challenge of this work is to design the ancient Chinese characters more visually and graphically without affecting the recognition of characters.
Research: By exploring the design history and development of English font elements, this work aims to investigate the methods and measures of the interaction design between Chinese and Western characters , so that more people can understand the art of Chinese characters, and establish more exchanges and cooperation between in the east and the west. This is an innovative design using text elements. It is to excavate the new form of Chinese character art, take the Chinese characters as the prototype, and to make full use of digital technology to deduce its charm, making the text more visual. In this way, the ancient Chinese characters have a new visual display and transmission.
Inspiration: The creative inspiration of this work comes from the visit in UK. After in-depth study of English fonts, an interesting idea came into being. a connection between Chinese and English is been established .The Chinese character “love" made from special images. it integrates English letter "l' "o" "v" "e" and 2023. It symbolizes the power of unity to unite into love, and wants to express the power of peace through this design. These ingenious design presents the perfect mixture of Chinese characters and English letters, and also makes the ancient Chinese characters show a new modern style.
Project Duration: The project started in August 2022 in London of UK and finished in November 2022.
Operation Flow: This work can be posted in the various public environments, in order to achieve the role of showing studio image and warning humans.
Image Credits: Image #1: Photographer Gao Pin, Variations, 2022.
Optional Image #1 Illustrator Gao Pin
Optional Image #2 Illustrator Gao Pin
Optional Image #3 Illustrator Gao Pin
Optional Image #4. Illustrator Gao Pin