Henan Illustration 插画系列 by Wang Yisu is a highly esteemed winner of the very prestigious 2023 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.

铁平面· 2023

Henan Illustration 插画系列

by Wang Yisu

Client: Northeastern University

A' Design Award 铁奖 Winner in 平面 Category

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Colors

The Design

About Henan Illustration 插画系列

《河南插画》是一组以中国河南省朱仙镇传统木版年画为灵感创作的五幅系列插画。该系列以适合年轻受众的扁平化手绘风格,重新诠释了年画中的经典人物形象。人物线稿使用手绘板在数位设备上绘制,随后在图像编辑软件中完成描边与上色。高饱和度的黄色与蓝色形成强烈对比,每个人物均呈现出不同的面部表情。其创作意图在于唤起公众对这一日渐式微的民间艺术的关注与兴趣。

The Recognition

About the A' Design Award 铁奖

Henan Illustration 插画系列是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Henan Illustration 插画系列将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Henan Illustration 插画系列因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: New Year pictures have a long history in China, but fewer and fewer young people have seen or like New Year pictures. By adding their own imagination and understanding, the author recreates the figures in the pictures to better meet the aesthetic preferences of young people, and wants to activate these vivid images again, so that more young people can see the beauty of New Year pictures.
Dimensions & Packaging: Width 304.8mm x Depth 304.8mm x Height 304.8mm
Tags: National tide,flat style,Henan,Henan Pictures,hand-painted
Production Technology: In the early stage, The team drew character lines on iPad with a hand-painted board, and in the middle stage, then author transferred them to PS to draw edges and fill in colors.
Design Challenge: The most difficult part is the control of characters, because the image of Zhuxian Town New Year wood-plank pictures is too deeply rooted, so when the team wanted to create a more novel illustration image, they could not help but deviate from the previous image, so that the painting is too similar.
Research: Zhuxian Town in Henan Province is a wonderful page of China's intangible cultural heritage. After field research and experience, the author had an in-depth understanding of the New Year wood-block prints in Zhuxian Town in Henan Province by taking photos, interviewing folk folk and visiting local museums. The tools used during this period included a camera and a sketch book, The team is one person. With the progress of the project, author hope that the final research results can bring positive effects to the publicity of Henan New Year Pictures.
Inspiration: By chance,the team went to the town of Zhuxian in Henan Province, where the New Year pictures are the precious intangible cultural heritage. During the next trip, The team collectedtook a lot of photos about the wood-block New Year pictures.
Project Duration: The project started in December 2022 in Linyi city, Shandong province, and will end in January 2023 in Zhuxian town, Henan province
Operation Flow: Design works has a total of five pieces, showing the classic images in the New Year pictures of Zhuxian Town, Henan Province, like Nianianyu, King Firewood cart, ghost and other images. The overall illustration style is a highly saturated yellow and blue contrasting color, looking carefully at the facial expressions of the characters are different, as if they want to tell us a story.
Team Members: WangYisu
Image Credits: Image #1 : Illustration Wang Yisu, 2023.
Image #2 : Illustration Wang Yisu, 2023.
Image #3 : Illustration Wang Yisu, 2023.
Image #4 : Illustration Wang Yisu, 2023.
Image #5 : Illustration Wang Yisu, 2023.