Cense of Poem 香薰包装 by Wei-Hsuan Liu and Hsin-Hsuan OuYang

Cense of Poem 香薰包装 by Wei-Hsuan Liu and Hsin-Hsuan OuYang is a highly esteemed winner of the very prestigious 2023 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2023

Cense of Poem 香薰包装

by Wei-Hsuan Liu and Hsin-Hsuan OuYang

Client: A Cense of Poem

A' Design Award 铜奖 Winner in 包装 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Cense of Poem 香薰包装

《诗之香》是一款线香包装设计。包装盒采用亚克力材质并以激光雕刻工艺制作。半透明盒身搭配哑光包裹，呈现出烟雾的形态与流动感。盒体色彩与内部线香的颜色相互呼应，每个包装盒上的图形设计都与内部线香的香气相契合。黄色、碧蓝色与紫色三个系列分别对应逗号、破折号与感叹号。该包装旨在带来一种富有诗意而神秘的感官体验。

The Recognition

About the A' Design Award 铜奖

Cense of Poem 香薰包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Cense of Poem 香薰包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Cense of Poem 香薰包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The translucent box with matte wrapping concretizes the shape and flow of the smoke. The different colors of the boxes correspond to the various colors of the incense sticks. The specific graphic design on each type of box goes along with the features and the taste of the smells of the incense sticks inside. Overall, with this external design, we try to deliver a mysterious and poetic image.
Dimensions & Packaging: large 110mm*110mm*40mm
small 70mm*70mm*55mm
Tags: Incense, Poetic, Fragrance, Package, Brand Identity
Production Technology: The box is made of acrylic with laser engraving.
Design Challenge: There are two main challenges that we have encountered. The first one is to select the elements we want to use in the products to drive the users into a specific situation while distinguishing the difference between series. And the second one is to convey and express the origin, intention, and meaning of our design to the other end through the outer packaging.
Research: The primary concern of our design is to conceptualize the sensory experience the users have while burning the incense. We started the research by conducting data collection and general analysis and went through the process of discussion and irritative revisions in the studio. At last, we’re able to imagine the situational atmosphere that we want users to immerse in and connect users to this abstract feeling through a combination of the presence of outer packaging and the taste of the smell.
Inspiration: The keyword of the design is “poetry”, in which we believe that life itself is a piece of poetry and we are all writers of our own lives. The incense itself represents the characters of the text, and the incense holder, as a counterpart, is the paper that carries the emotions which are released from the words and lines. Finally, the box binds these two materials together and makes them a complete integration. These three series in three different colors symbolize different marks that are commonly seen in our daily life. They are, comma (yellow), which means the pause and break time we always need, dash (aquamarine), which means the continuity of life, and exclamation mark (purple), which means unexpected surprise and expectation toward the upcoming future.
Project Duration: The project started in Taichung, Taiwan in August 2022. Completed in Taichung, Taiwan in April 2023, and exhibited in Taipei, Taiwan in May 2023.
Operation Flow: First, to start the journey of sensory, scan the pattern and words on the box with your eyes before opening it. Then, open the lid, place the incense holder, and take out and hold the incense sticks by hand. Finally, light up the incense sticks, immerse yourself in the misty atmosphere, and enjoy the scent with your sense of smell.
Team Members: Wei-Hsuan Liu
Hsin-Hsiu OuYang
Image Credits: Wei-Hsuan Liu, Photographer, 2023.
Hsin-Hsiu OuYang, Photographer, 2023.