Animate 包装 by Hsiaojou Huang is a highly esteemed winner of the very prestigious 2023 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2023

Animate 包装

by Hsiaojou Huang

Client: Yin Bao Pet Health Enterprise Co., Ltd.

A' Design Award 铁奖 Winner in 包装 Category

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Colors

The Design

About Animate 包装

Animate 旨在迎合猫的需求。好奇的天性和对探索的热爱，这都体现在品牌的包装上。马卡龙色的包装不仅具有视觉吸引力，而且内容物也由天然成分制成，可促进猫的整体健康和福祉。 Animate 包装采用大胆而生动的彩色插图，使其独一无二，与其他通常以猫照片为特色的猫粮产品不同。它可以轻松地识别买家，为他们的猫提供合适的配方，以及他们的猫的适当需求。

The Recognition

About the A' Design Award 铁奖

Animate 包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Animate 包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Animate 包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most cat food packaging features real photos of cats in order to attract buyers' attention. But Animate uses strong and vivid contrasting colors and illustrations to differentiate the formulas and even the suitable cats range. Making it easier for buyers to quickly identify their needs.
Dimensions & Packaging: 400g / 170mm*250mm*38mm
1.5kg / 240mm*330mm*90mm
4.5kg / 270mm*460mm*120mm
Tags: Illustrations, Colorful, Pet Food, Cat Ration, Cat, Packaging, Cat Food
Production Technology: The packaging is made of a non-transparent aluminum bag, which can maintain the kibbles' freshness after opening. We also designed parts of the package with transparency, allowing the inner vibrant color to shine through with the metallic aluminum foil bag.
Design Challenge: Due to the color different principles performed between screens and print out, we took time on selecting the colors.
Research: Blue Bay is committed to designing a healthy diet for pets. In order to differentiate each formula, we search for the common postures and preferences of cats and discuss and identify which color is most suitable for each formula.
Inspiration: Cats are the world's most curious animals, they love to explore things. That's why we came up with vibrant macaron colors, just like a joyful playground exclusively for cats. Here, they can enjoy their life with natural ingredients.
Project Duration: This project was started in Jul 2022, and it was shown in public in Dec 2022 in Taiwan.
Operation Flow: People who have pets now are getting younger and younger, and living with pets has become a part of society. With the modern and unique design of this package, we aim to show that generation and quality can be on the same path. Giving pet owners an exceptional choice.
Patents: Yin Bao Pet Health Enterprise Co., Ltd.
Image Credits: Yin Bao Pet Health Enterprise Co., Ltd./
Lucky Chihao photography studio/
Ponde, Pocky, Poppy and Gummy