Dragon Spirit Chinese Baijiu 酒瓶包装 by Yingsong Chen

Dragon Spirit Chinese Baijiu 酒瓶包装 by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2023

Dragon Spirit Chinese Baijiu 酒瓶包装

by Yingsong Chen

Client: Long Hun Liquor Industry (China) Co., Ltd

A' Design Award 铜奖 Winner in 包装 Category

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The Design

About Dragon Spirit Chinese Baijiu 酒瓶包装

《龙魂中国白酒》是一款中国白酒的包装设计。设计灵感源自南宋工笔画《九龙图》。画中一条龙跃然瓶身之上,龙首以金属立体塑造,使图像由二维延展至三维。金属龙首下方与赤水河的鎏金意象相呼应,寓意神龙从天际倾泻甘泉。瓶盖形似御玺,上镌七枚印章。materials 选用纸、PMMA、玻璃与金属。

The Recognition

About the A' Design Award 铜奖

Dragon Spirit Chinese Baijiu 酒瓶包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Dragon Spirit Chinese Baijiu 酒瓶包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Dragon Spirit Chinese Baijiu 酒瓶包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The dragon from the "Nine Dragons" is used on the bottle. The dragon's head are made of stereometallic material. The combination of ancient paintings and metal dragons, the dragon from the two-dimensional space of ancient paintings to three-dimensional space which feels like the dragon has flown out of an ancient painting and leaped onto the paper.
The head of the dragon and the golden "Chishui River" below are cleverly combined, just like a dragon spitting water in the sky.
Dimensions & Packaging: 140mmx140mmx300mm
Production Technology: Paper, PMMA, glass, metal
Inspiration: Inspired by the Chinese brush painting "Nine Dragons" of the Southern Song Dynasty. The metal dragon's head was flying from the ancient painting. Combination of 2D and 3D space. The lid of the bottle is like Qianlong's imperial seal. 7 seals on it, including the 6 seals Qianlong put on the Nine Dragons.The other one is the seal of "Chen Rong",which pays tribute to this great artist. Chinese liquors are also the masterpieces of Chinese brewers, paying tribute to the spirit of the craftsman.
Team Members: Creative Director: Yingsong Chen
Illustrator: Huandi Li
3D: Wei Hu
Design: Huandi Li, Pan Wang

Read the Press Release