银 平面 · 2023
Master Ji Gong 电影海报
- A' Design Award 银奖 2023 in 平面
- CLIENT: Yitong Creative (beijing) Media Co., Ltd
- Estimated Number of Design Views: 34,597
- Verification code 4E09FC540A · Verify this award
Colors
About Master Ji Gong 电影海报
《济公》是同名中国动画奇幻冒险电影的预告海报,尺寸为750×1050毫米。设计运用中国水墨与传统中式元素,营造出诗意而神秘的东方氛围。画面中的巨龙与身披红色袈裟、百衲衣并手持蒲扇的僧人皆为影片角色,均以三维软件渲染完成。水墨以清水调制,并分别在宣纸、硬卡纸与布料上试验,以比较不同肌理效果,最终将各部分以数字方式合成。
About the A' Design Award 银奖
Master Ji Gong 电影海报是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Master Ji Gong 电影海报将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Master Ji Gong 电影海报是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Press Kit
- Unique Properties
- This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
- Dimensions & Packaging
- Trailer Poster: Width 750 mm x Height 1050 mm
- Tags
- movie poster, ink, 3D, traditional Chinese art and history, animated film
- Production Technology
- Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
- Design Challenge
- One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
- Research
- Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
- Inspiration
- Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
- Project Duration
- The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
- Operation Flow
- For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
- Patents
- Zhejiang Ruichen Picture Co., Ltd.
- Image Credits
- Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.
