Longyu 酒类包装 by Wang Lina is a highly esteemed winner of the very prestigious 2023 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2023

Longyu 酒类包装

by Wang Lina

Client: Shenzhen Jingxi Creative Packaging Design Co., Ltd

A' Design Award 铜奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #150012

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The Design

About Longyu 酒类包装

龙玉是一款酱香型白酒的包装设计。设计汲取中国传统龙文化与二十四节气的意蕴。瓶身以一体成型工艺呈现浮雕龙图腾，并辅以凿刻肌理，寓意佳酿所需的时间沉淀。瓶盖采用玻璃水晶材质，配以金属浮雕纹理。外盒选用可生物降解纸材，尺寸为190×125×310毫米。分体式盒型结构避免了一次性破坏式开启，使包装得以保留并作为桌面陈列品重复使用。

The Recognition

About the A' Design Award 铜奖

Longyu 酒类包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Longyu 酒类包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Longyu 酒类包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sauce wine packaging design that promotes the traditional Chinese dragon culture. The visual effect of the oriental dragon flying in the sky is the worship of the dragon totem in ancient times and the inheritance of the traditional Chinese dragon culture. The combination of solar terms means that a good bottle of wine needs time to settle, and the chiseled texture of the bottle body symbolizes the spirit of ingenuity, and a good bottle of wine can only be brewed after time. The wine box is made of environmentally friendly and degradable materials. The structure design adopts the box type of split display to reduce the one-time structure of destructive opening. The process is simplified to the extreme. The awareness of environmental protection packaging is applied to the actual product design. After the product is used, it can As a table display, it has a decorative effect and a secondary use of ornamental home art, which greatly improves the environmental protection of packaging.
Dimensions & Packaging: The size of the wine box is 190mm × 125mm × 310mm. The size of the wine bottle is 85mm × 85mm × 25mm. The effect of the dragon totem of the wine bottle adopts the integrated mold opening of relief, combined with the integrated mold release of knocking texture, to achieve the elegant and exquisite integrated molding feel. The bottle cap adopts the glass crystal cap, with the texture of metal relief, and the materials collide with each other, presenting a bold visual effect.
Tags: Chinese traditional dragon culture, Chinese 24 solar terms, 12-month Chinese culture, flying dragon sees adults in Tianli, time-honored chisel patterns reflect the ingenuity of good wine and quality, creative design of high-end quality liquor, green design, dragon flying sky The wine stands on the ground, the two poles of the universe and the world are constantly evolving.
Production Technology: The material of the wine box is made of biodegradable environmentally friendly paper. The box structure is designed in a split style, and the non-environmental design of the destructive one-time opening is abandoned. High quality, creating an ecological and simple visual effect.
The wine bottle design is integrated into the mold, and the wood grain and the glass are translucent to create a visual hammer that collides with each other. Combined with minimalist craftsmanship, it gives people the most pure, clean, and intuitive experience. Delicate and indistinguishable, it further demonstrates the majestic momentum of the flying dragon in the sky, just like flying through the clouds.
Design Challenge: How to solve product problems for customers through design
Inspiration: Inspired by the oriental dragon in traditional Chinese culture, the visual symbol of the flying dragon surrounded by a 360-degree dragon creates a combination of dragon culture and ancient astrological culture, and integrates classic auspicious elements into wine culture, forming a romantic relationship between dragon and wine. The dragon flies to the sky, the wine stands on the ground, the universe is polarized, the heaven and the earth are created, and life is endless. The ancients believed that the dragon was an auspicious thing and the master of wind and rain. It is a metaphor for the good wishes of things in their heyday.
Project Duration: It began in Shenzhen in June 2022, ended in January 2023, and was listed and exhibited in Shenzhen in April 2023.
Operation Flow: First enter into the discussion of new product development needs, give an analysis of the corresponding brand design for the liquor market research, and then enter the creative brainstorming of designers, we start to dig deep into the dragon culture, and differentiate the exclusive dragon culture that belongs to the brand Performance is the first step we need to make the biggest breakthrough. The next step is to implement the creative design stage. Through continuous sketches and scheme optimization, we have determined our graphic design, and finally the successful proofing of the product, and the actual product returns to the real life market. in the combination. Our design service is not only that, but we will continue to serve products in the future.
Patents: 申请号或专利号：202230831957.6
发文序列号：2023021300957740
申请人或专利权人：深圳龙誉酱酒有限公司
发明创造名称：酒瓶（龙誉银龙）