Bamboo Craft Festival 建筑叙事插图 by Wing Sze Wincy Kung

Bamboo Craft Festival 建筑叙事插图 by Wing Sze Wincy Kung is a highly esteemed winner of the very prestigious 2023 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.

银平面· 2023

Bamboo Craft Festival 建筑叙事插图

by Wing Sze Wincy Kung

Client: Wing Sze Kung

A' Design Award 银奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #150055

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bamboo Craft Festival 建筑叙事插图

为了应对香港全面的城市化及其文化多样性的丧失，竹工艺节设计了巨大的高架临时竹平台和结构，创造了一个城市空间庆祝活动，以保护和振兴当地的街头生活文化、传统、和工艺。该节日每年举办一次，旨在通过工作坊和表演让公众体验和探索本地街头文化和手工艺，体现香港精神。

The Recognition

About the A' Design Award 银奖

Bamboo Craft Festival 建筑叙事插图是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Bamboo Craft Festival 建筑叙事插图将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Bamboo Craft Festival 建筑叙事插图是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local traditions and craftsmanships, the festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship, through workshops and performances, embody the spirit of Hong Kong.
Dimensions & Packaging: Dimension of the illustration poster:
594mm x 841mm x 7 pieces
1000mm x 430mm x 2 pieces
Dimension of the storybook:
210mm x 210mm x 7 books
Tags: illustration, narrative, visual communication, architecture, cultural heritage, craftsmanship,
Production Technology: printed materials: printed illustration, storybook
Design Challenge: The design process was not always easy and I encountered different challenges during the design process. I think the biggest challenge is the scale of spatial design, bamboo structures, and composition of narrative illustration. To overcome these challenges, I tested different bamboo structures and modify the design for improvement. Besides, I explored and learned the composition of traditional Chinese painting and contemporary illustration and developed my narrative illustration.
Research: More old shops and street stalls in Hong Kong are being demolished and eliminated due to rapid urbanization, and this inspired me to research and design to preserve the local traditions. I conducted a site analysis to study and draw 50 streetlife activities. In addition, I went to the craftsmanship store and talked to the craftsmen. I was inspired by their passion for crafts and this motivated me to transform this spirit of craftsmanship, and cultural assets into design.
Inspiration: Having witnessed and observed a gradual disappearance of cultural heritages due to rapid urbanization, I have a strong commitment to preserving and revitalizing these diversified and valuable cultural practices, traditions, and craftsmanship. Since I am keen on exploring design with illustration integrating with architectural elements, I designed a festival space to create a set of narrative illustrations for this festival celebration to raise public awareness of cultural preservation.
Project Duration: The project started at Jan 2022 and finished at June 2022 in Hong Kong
Operation Flow: The illustrations explore the festival experience such as the spirit of craftsmanship in the construction process, the dragon dance performances, bamboo wonton noodles, the craftsmanship and street life cultures, the dismantling process of the temporary bamboo structures at the end of the festival, and the recycle and reuse of bamboo.
Besides, A 3D video is created which transforms the 2D illustration into a 3D interactive space. It engages people to experience the vibrant festival immersively.
Image Credits: Wing Sze Wincy Kung