设计师 Salvita Bingelyte 的作品 Nu Us 营养补充剂包装荣获了极具声望的 2023 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2023

Nu Us 营养补充剂包装

设计师： Salvita Bingelyte

客户: Salvita Design

包装类别A' Design Award 铁奖获奖者

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设计作品

关于 Nu Us 营养补充剂包装

Nu Us 是为一款每日分两次服用的免疫力补充剂所设计的包装。该套装包含两个瓶子：白色瓶装早晨服用的胶囊，黑色瓶装夜间服用的胶囊。黑与白的对比让两次剂量易于区分。黄色的太阳与月亮符号分别标示于两个瓶身之上。当两瓶并排摆放时，两个符号便合并成一个完整的图形，寓意两种胶囊需搭配服用。标签采用丝网印刷工艺，并使用简洁的全大写字体。

荣誉认可

关于A' Design Award 铁奖

Nu Us 营养补充剂包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Nu Us 营养补充剂包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Nu Us 营养补充剂包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
尺寸与包装: Label is Width 163 mm x Height 60 mm
标签: Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
生产技术: Screen printing
设计挑战: The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
研究: Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
灵感: Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
项目周期: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
操作流程: Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
图片版权: Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)