Lide Ma, Zhiyi Zou and Yuxuan Mao 的作品 Co-Grain 谷物包装

设计师 Lide Ma, Zhiyi Zou and Yuxuan Mao 的作品 Co-Grain 谷物包装荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2023

Co-Grain 谷物包装

设计师： Lide Ma, Zhiyi Zou and Yuxuan Mao

客户: Co-Grain

包装类别A' Design Award 铜奖获奖者

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验证 #150157 的获奖状态

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设计作品

关于 Co-Grain 谷物包装

Co-Grain 是一款可转变为鸟类喂食器的谷物包装。包装采用高强度牛皮纸制成，经过印刷、覆膜、模切、粘合与成型等工艺。当谷物无法在保质期前食用完毕时，只需四个步骤即可改造纸盒：撕开顶部的撕拉环形成可供悬挂的绳索，打开底部并插入支架构成站立平台，再撕开内侧开口即可让鸟儿取食谷物。该设计减少了食物浪费，并帮助鸟类在城市中觅得食物。

荣誉认可

关于A' Design Award 铜奖

Co-Grain 谷物包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Co-Grain 谷物包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Co-Grain 谷物包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal.
尺寸与包装: Length 86mm Width 100mm Height 225mm
标签: cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals
生产技术: Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity.
设计挑战: During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package.
研究: We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds.
灵感: We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food.
项目周期: The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023.
操作流程: This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds.
专利: Patent application in process
团队成员: Designer: Zhiyi Zou
Designer: Yuxuan Mao