Naked Nature 小吃店 by Angela Spindler is a highly esteemed winner of the very prestigious 2023 A' Design Award 铜奖 in 包装设计 Competition Category.
铜包装· 2023
Naked Nature 小吃店
Client: Depot Creative
A' Design Award 铜奖 Winner in 包装 Category
- 18,258
- Verified Award Winner
- Verify Award Status for #150326
The Design
About Naked Nature 小吃店
赤裸的自然诉说着一个日益与环境协调一致的世界。设计师为品牌以及所有包装设计制定了设计和语言策略。该品牌的口味是通过包装上凸出的大而大胆的手绘字体来表达的，这是对里面的口味无法容纳的事实的认可。品牌语言和包装一样有趣而诚实。酒吧的原始本质体现在其可持续发展的资质上，使用了家用可堆肥包装纸。 SRT 采用 CMYK 印刷，带有 1 种专色和全面的缎面水性清漆。
The Recognition
About the A' Design Award 铜奖
Naked Nature 小吃店是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Naked Nature 小吃店将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Naked Nature 小吃店出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper. - Dimensions & Packaging
- Compostable rewind (@home)
- Tags
- Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
- Production Technology
- Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset. - Design Challenge
- Securing vibrant colours on an uncoated compostable stock
- Inspiration
- We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal. - Project Duration
- 12 months, Sydney Australia
- Operation Flow
- Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
- Team Members
- Angela Spindler, Designer /Creative Director
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