Vegan Style 包装设计 by Veronica Vicente Ruiz is a highly esteemed winner of the very prestigious 2023 A' Design Award 铁奖 in 包装设计 Competition Category.
铁包装· 2023
Vegan Style 包装设计
Client: Veralidad Studio
A' Design Award 铁奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #150382The Design
About Vegan Style 包装设计
为一家生产腰果发酵物和纯素奶酪的小公司进行全系列产品的包装设计。由植物手工制成，采用 100% 纯素天然成分。该品牌通过消除剥削或动物痛苦行为以及减少其对环境的影响来推广纯素生活方式。其包装的重新设计和品牌化是基于这些品牌前提，以强调品牌的价值观和道德规范。这些前提还可以在新包装所使用的材料、回收材料中看到。
The Recognition
About the A' Design Award 铁奖
Vegan Style 包装设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Vegan Style 包装设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Vegan Style 包装设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Packaging design for the entire range of products for a small company that produces cashew ferments and vegan cheeses. Handmade plant-based with 100% vegan natural ingredients. Promoting the vegan lifestyle by eliminating actions of exploitation or animal suffering, as well as reducing its impact on the environment.
- Dimensions & Packaging
- 100 mm x 100 mm x 45 mm
- Tags
- packaging plant based, packaging vegan, design packaging sustentable
- Production Technology
- The packaging is made with ecological cardboard, whose raw materials are reused paper and cardboard fibers and with eco inks.
- Design Challenge
- The challenge was to create in the packaging and in the brand a transformation of its image that the client had to show their values and ethics within the company. Show the world the values of the brand more clearly.
- Inspiration
- The main premise for the redesign of the brand image and the redesign of the packaging was to provide the brand with vegan values, respect for the environment, plant-based food, and encourage non-exploitation and animal abuse.
- Project Duration
- Project start August 2021, project completion May 2022, Cantabria, Spain
- Patents
- Serra Vegana National brand M4160284(6) pending
- Image Credits
- Ilustrator: Verónica Vicente
Mockups: Verónica Vicente
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