Beidacang Junfei Wine 白酒包装 by Xingyun Wubai is a highly esteemed winner of the very prestigious 2023 A' Design Award 金奖 in 包装设计 Competition Category.
金包装· 2023
Beidacang Junfei Wine 白酒包装
Client: North Okura
A' Design Award 金奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #150537The Design
About Beidacang Junfei Wine 白酒包装
北大仓君妃酒是一款以玻璃与纸材制成的白酒包装设计。瓶身造型遵循五感设计理论，借鉴了唐代桃花妆的意韵；瓶盖形似桃花，并以古典凤凰发簪加以装饰。外盒造型取自汉服的交领右衽形制，一体成型的盒体在"衣领"处巧妙整合了提手，使包装便于携带。该设计将品牌名称与中国传统服饰文化紧密相连。
The Recognition
About the A' Design Award 金奖
Beidacang Junfei Wine 白酒包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Beidacang Junfei Wine 白酒包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Beidacang Junfei Wine 白酒包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Taking the brand name "Concubine Jun" as the central idea of the design, the design theme of Huaxia's "dressing the country" is to refine the "peach blossom makeup" that was popular in the Tang Dynasty to highlight the graceful, graceful and luxurious atmosphere presented by the concubine.
- Dimensions & Packaging
- five senses design
- Tags
- Fashion、Liquor packaging、
- Production Technology
- Glass, Paper
- Design Challenge
- Advance the development of packaging design
- Research
- Based on five-sense design theory, anthropomorphic design.
- Inspiration
- Based on the design theory of the five senses, the bottle shape is designed with peach blossom makeup, and the bottle cap is shaped like a peach blossom and decorated with ancient hairpins decorated with phoenix hairpins, reflecting the spirit of "junfei". The box is based on the "cross-collar right lapel" of Hanfu as the creative point, creating a visual feast of "Phoenix Crown and Xia Phi". The ingeniously designed handle at the collar is convenient for consumers to carry.
- Project Duration
- 15.9.2022 Shenzhen
- Operation Flow
- The box is based on the Hanfu "Jiaoling right lapel" as the creative point,The ingeniously designed handle at the collar of the one-piece box is easy for consumers to carry.
- Patents
- Shenzhen Jixing Creative Design
- Image Credits
- Shenzhen Jixing Creative Design
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