Gatorade Fuel Rover 水瓶存放推车 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award 铜奖 in 广告、营销与传播设计 Competition Category.
铜广告· 2023
Gatorade Fuel Rover 水瓶存放推车
by PepsiCo Design and Innovation
A' Design Award 铜奖 Winner in 广告 Category
Verified Award Winner
Verify Award Status for #150636The Design
About Gatorade Fuel Rover 水瓶存放推车
Gatorade Fuel Rover 是一款专为运动队工作人员打造的移动式水瓶存放系统。Fuel Rover 可在场地周边存放并运送大量球员水瓶。底座处的储物箱可容纳额外的水瓶架、冰块、补给品或回收的废弃物。背部的功能面板配有三个可绑固定位的储物袋,用于放置训练器材或营养师所需物品。该设计让工作人员无需随身携带各类物品,并可在场边更轻松地移动。Fuel Rover 是对早前水瓶存放设计的升级迭代。
The Recognition
About the A' Design Award 铜奖
Gatorade Fuel Rover 水瓶存放推车是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Gatorade Fuel Rover 水瓶存放推车将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Gatorade Fuel Rover 水瓶存放推车出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
- Design Challenge
- Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.
Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners. - Inspiration
- Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.
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