Una Luna Collection 糖果包装 by Olha Takhtarova

Una Luna Collection 糖果包装 by Olha Takhtarova is a highly esteemed winner of the very prestigious 2023 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2023

Una Luna Collection 糖果包装

by Olha Takhtarova

Client: Sot B&d

A' Design Award 银奖 Winner in 包装 Category

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Verified Award Winner

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Colors

The Design

About Una Luna Collection 糖果包装

Una Luna 是为一系列酒心巧克力打造的包装设计。每颗糖果均注入调制利口酒，外裹一层薄薄的糖壳，再浸入意大利黑巧克力中。该包装摒弃了原料图像的呈现方式，转而通过抽象的笔触与色彩来诠释每一种风味。包装盒采用卡纸全彩印刷，配以烫金压凸工艺，并在插画部分施以局部上光。黑色背景衬托出明亮的笔触，将整个系列统一于同一视觉脉络之中。

The Recognition

About the A' Design Award 银奖

Una Luna Collection 糖果包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Una Luna Collection 糖果包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Una Luna Collection 糖果包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Una Luna’s latest collection of chocolates is truly something special. Each piece of heavenly confection is infused with a unique liqueur blend, carefully encased in a thin sugar casing, and then dipped in Italian dark chocolate. With flavors ranging from horseradish tincture and honey to raspberry, orange, and cranberry, this collection offers something to tantalize every taste bud.
Dimensions & Packaging: The package consists of a shell and a base bottom.
Shell size 227mm x 83mm
Bottom base size 226mm x 82mm
Tags: Chocolate collection, Chocolate, Chocolate packaging, Alcohol, Liquor candy
Production Technology: Production technology for packaging liquor candies Una Luna, includes full-color printing on cardboard with the addition of embossing gold foil and the use of selective varnish, in those areas where the illustration is located
Design Challenge: The new bright design bypasses design conventions and artistically expresses the essence of each flavor of Una Luna chocolate candies.
Research: The designer departed from the customary practice of conveying taste through the image of ingredients on the package. The designer decided to convey not the taste as such, but the energy behind each flavor. For example, in Khrenovukha, the taste of horseradish tincture with honey and lemon was conveyed in a swirl of green-blue-yellow strokes. Malynıvka, a tincture on raspberries, bloomed with bright pink strokes. Tsytrynıvka tincture on oranges – bursting with bright hot oranges. Jyravlynıvka tincture on cranberries – scattered in a firework of blue-red splashes.
Inspiration: Alcoholic candies are most often made on the basis of liquor. This is a strong drink that is infused with fragrant herbs, seeds, and fruits and with the addition of essential oils.
Candies with alcohol have a subtle aroma and a spicy aftertaste.
The packaging design is inspired by the combination of new flavors and colors. Each flavor is abstractly represented in the form of unexpected strokes and brush strokes – a real work of art.
Project Duration: June 2022 - October 2022.
Ukraine
Operation Flow: The use of a black background, framing the elements with gold foil and selective varnish helps to visually highlight the bright touches and unite each flavor in a single line.
Image Credits: Illustration by Olha Takhtarova