Barking Good 品牌内容 by Squared is a highly esteemed winner of the very prestigious 2024 A' Design Award 铁奖 in 广告、营销与传播设计 Competition Category.
铁广告· 2024
Barking Good 品牌内容
by Squared
Client: Squared
A' Design Award 铁奖 Winner in 广告 Category
Verified Award Winner
Verify Award Status for #150826The Design
About Barking Good 品牌内容
宠物护理迎来了全新时代。毛茸茸的小伙伴们如今被视为家庭中的平等成员，获得越来越多的关爱。为一家提供奢华呵护与顶级护理的犬类美容沙龙，开发了一系列品牌内容，构建全新的视觉传达体系来讲述这一崭新故事。狗狗们拥有各自独特的性格、风格与个性，作为主角呈现，理应享受极致的宠爱呵护。
The Recognition
About the A' Design Award 铁奖
Barking Good 品牌内容是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Barking Good 品牌内容将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Barking Good 品牌内容因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
- Tags
- dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
- Production Technology
- A full visual communication was developed, including print, collateral and digital applications.
- Inspiration
- Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
- Project Duration
- The project is developed at the beginning of 2023 and is currently ongoing.
- Team Members
- Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED - Image Credits
- Creative Director Yana Okoliyska
Agency SQUARED
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