Oat Milk 饮料包装 by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2023

Oat Milk 饮料包装

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award 铜奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #150948

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oat Milk 饮料包装

燕麦奶是一款以燕麦为原料的植物基奶饮品的包装设计。该包装为无菌纸盒,尺寸为宽85毫米、深85毫米、高230毫米,图形采用柔版印刷工艺呈现。包装上绘有不同生活方式的年轻人插画,将这款饮品塑造为新颖而富有营养的选择。画面中以含蓄的方式展现了健康的日常生活习惯。该设计旨在于货架上脱颖而出,吸引尚未品尝过燕麦奶的消费者前来尝试。

The Recognition

About the A' Design Award 铜奖

Oat Milk 饮料包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Oat Milk 饮料包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Oat Milk 饮料包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio