设计师 Zhang Weiwei 的作品 Ranger 视觉识别系统荣获了极具声望的 2023 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2023

Ranger 视觉识别系统

设计师： Zhang Weiwei

客户: Yunnan Tech & Besiness University

平面类别A' Design Award 铁奖获奖者

12,000

已验证的获奖者

验证 #150972 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Ranger 视觉识别系统

Ranger 是为一家服务于年轻旅行者的酒店打造的视觉识别系统。该识别系统将每一位入住的旅客比作"游侠"——一个源自奇幻故事的角色形象。设计以游侠面具作为核心创意元素,并由此衍生出一系列游侠装备符号。这些符号以标准尺寸应用于办公用品与酒店用品之上,同时也被运用在邀请旅客参与互动的物件中。标志采用激光烫金工艺印制,因此从不同角度观看时,表面会呈现出流转变幻的光泽。

荣誉认可

关于A' Design Award 铁奖

Ranger 视觉识别系统是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Ranger 视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Ranger 视觉识别系统因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
尺寸与包装: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
标签: Ranger, Hotel, Visual Identity, Young man, Traveller
生产技术: The product mainly adopts laser hot stamping process.
设计挑战: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
研究: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
灵感: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
项目周期: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
操作流程: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.