Yunnan Tech and Business University 的作品 Snow Peak 视觉识别

设计师 Yunnan Tech and Business University 的作品 Snow Peak 视觉识别荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2023

Snow Peak 视觉识别

设计师： Yunnan Tech and Business University

客户: Yunnan Tech and Besiness University

平面类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #151008 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Snow Peak 视觉识别

识别性是标志设计中的重要评价指标。如何运用简洁的设计语言，将酒店与复杂多变的地标建筑布达拉宫相融合，是整个设计的难点之一。布达拉宫在藏族人民心目中是神圣的建筑，因此，设计团队提炼了最具代表性的柱式元素作为设计要素，通过二维手法塑造立体的布达拉宫形象，使标识传达出浓郁的地域风格。

荣誉认可

关于A' Design Award 银奖

Snow Peak 视觉识别是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Snow Peak 视觉识别将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Snow Peak 视觉识别是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: LHASA HOSTEL (Potala Palace) is located on the east side of the Potala Palace, the well-designed feature viewing room can enjoy the beauty of the Potala Palace without leaving home, open the automatic curtains Potala Palace slowly appear in front of you, has always been loved by everyone.
尺寸与包装: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
标签: Tibetan, Potala Palace, Hotel, Visual Identity, Territoriality
生产技术: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
设计挑战: Identity is an important attribute in logo design. How to use concise design language to integrate the hotel with the complex and changeable landmark - Potala Palace is the biggest challenge of the entire design.
研究: The project focused on how to use refining design elements to closely link the hotel's character with the majestic Potala Palace. Through field research and analysis, the most distinctive pillars of the hotel building were finally used to shape the logo and the hotel's identification system.
灵感: As a landmark building in Lhasa and even Tibet, the Potala Palace is a world cultural heritage, and it is the most sacred building in the eyes of Tibetans. Therefore, The team chose the basic element of hotel architecture "pillar" as the design element, and created a three-dimensional Potala Palace abstract image through two-dimensional techniques, rendering a strong hotel regional style.
项目周期: The project started in March 2022 in Kunming and finished in May 2022 in Kunming
操作流程: Many hotel bedding is pure white, but the LHASA hotel adopts the method of printing and dyeing. Printing the hotel logo and related elements on the bedding cleverly. The brand image of the hotel is and enhanced through personalized design techniques.
团队成员: Liu Kaiyi
Zhang Weiwei