Chunyang Wang 的作品 Zao from Xinghua Village 白酒包装

设计师 Chunyang Wang 的作品 Zao from Xinghua Village 白酒包装荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2023

Zao from Xinghua Village 白酒包装

设计师： Chunyang Wang

客户: Qiangyuanzao

包装类别A' Design Award 银奖获奖者

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设计作品

关于 Zao from Xinghua Village 白酒包装

《杏花村·糟》是一款中国白酒的包装设计。插画式主图案描绘了小麦种植并酿造成酒的全过程。系列名称的汉字与欧洲哥特式字体形态相融合,纤细的线条与装饰性纹样将传统与现代设计相连接。标签采用银色压印工艺呈现精致细线,外盒运用UV暗纹,触手可感。透明瓶身展现出酒液的清澈色泽。该设计旨在将中国白酒呈现给年轻群体以及不同文化背景的人们。

荣誉认可

关于A' Design Award 银奖

Zao from Xinghua Village 白酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Zao from Xinghua Village 白酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Zao from Xinghua Village 白酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
标签: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
生产技术: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
设计挑战: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
研究: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
灵感: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
项目周期: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
操作流程: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
团队成员: Chunyang Wang