Wallrus Design Studio 的作品 Waggner Coffee 咖啡包装

设计师 Wallrus Design Studio 的作品 Waggner Coffee 咖啡包装荣获了极具声望的 2023 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2023

Waggner Coffee 咖啡包装

设计师： Wallrus Design Studio

客户: Wallrus Design Studio

包装类别A' Design Award 铁奖获奖者

12,693

已验证的获奖者

验证 #151041 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Waggner Coffee 咖啡包装

Waggner Coffee 是为一个德国咖啡品牌打造的包装设计。包装袋以线描风格描绘了德式古典木窗,品牌标识置于画面中央。标识中呈现一只小鹿坐在屋内品饮咖啡的情景,身后透出灯光,寓意那些深夜不眠、以咖啡为伴的人们。该设计采用凹版印刷工艺,呈现于尺寸为100 x 70 x 280毫米的镀铝咖啡包装袋上。设计目标在于让品牌在拥挤的货架上一眼即可识别。

荣誉认可

关于A' Design Award 铁奖

Waggner Coffee 咖啡包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Waggner Coffee 咖啡包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Waggner Coffee 咖啡包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
尺寸与包装: Width 100 mm x Depth 70 mm x Height 280 mm
标签: Coffee, Packaging, German product, Wallrus
生产技术: This product is rotogravure-printing on metalized coffee pouch.
设计挑战: Attention to the origin of the brand and the use of familiar forms for the packaging audience
研究: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
灵感: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
项目周期: The project started in January 20221 in Iran and finished in April 2021 in Iran.
操作流程: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
专利: Mockup: Wallrus Design Studio
团队成员: Creative Director: Matin Mirzaei
图片版权: Mockup: Wallrus Design Studio