Precious Pastries 糕点包装 by Hui Qiong Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award 银奖 in 包装设计 Competition Category.
银包装· 2023
Precious Pastries 糕点包装
A' Design Award 银奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #151131The Design
About Precious Pastries 糕点包装
《珍馐糕点》是为八珍糕设计的包装,八珍糕是一款含有八味珍贵食材的中国传统糕点。外盒与纸质提手相结合,构成仙鹤的造型——在中国道教文化中,仙鹤象征着健康与长寿。该结构环保且节约成本。开盒之后,盒盖上呈现出一幅完整的图案,而四只礼盒的不同侧面又可拼接成一幅更大的画面。该设计将百年老字号的品牌文化与东方美学融为一体。
The Recognition
About the A' Design Award 银奖
Precious Pastries 糕点包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Precious Pastries 糕点包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Precious Pastries 糕点包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages forms a complete picture.
Visually integrate the design style of brand culture and Guochao oriental aesthetics, forming a unique visual and beautiful experience. - Inspiration
- The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has added eight kinds of precious Chinese ingredients. It has the characteristics of snacks and light health. In Chinese Taoist culture, cranes represent health and longevity, and they are also rare birds, which fit the century-old intangible cultural heritage and product characteristics of the client Zhenyuantang. Therefore, the product packaging is in the shape of a crane.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
